Make the Shift
Adapting to more digital and social ways of being in a time of crisis
The coronavirus pandemic has dramatically changed how people connect, shop, and interact—leaving both the public and private sector scrambling to adapt.
But these new norms of increased social and digital activity offer organizations an opportunity to break from legacy practices and adopt more innovative ways of living up to their brand’s purpose, serving social-first customers and citizens, and building new speed into their decision making.
In this white paper, we cover three ways organizations should adjust their business and communications strategies in the chaotic months ahead:
Using social to protect human connection
Using social to mitigate business disruption
Using the lessons of the present to build for the future
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How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies